John Deere wins 1st price Innovation Award at Dutch Farm Show

Mannheim, 10 september 2014 – John Deere has been awarded as Winner of the Innovation Award at the Agrotechniek Holland exhibition (ATH) with our Organic Nutrient Management solution concept (John Deere Manure Sensing). The ATH ( is the most important exhibition for agricultural equipment in the Netherlands with ± 50,000 visitors.

In total, 83 products had been entered in the contest; 12 were nominated for final consideration by the jury. The independent jury unanimously chose John Deere Manure Sensing as the winner of the Innovation Award, called “Bronzen Sikkel”.

The jury stated that “John Deere’s Organic Nutrient Management solution offers new opportunities to optimize the nutrient balance and enables site specific and more precise dosage control of manure. It optimizes application of organic nutrients by measuring real-time actual concentrations of nutrient ingredients and dry matter in manure using NIRS technology. A great invention that is going to change how to deal with manure and nutrient application in the future and can result in adaptation of the Dutch manure legislation as a consequence. Therefore, an innovation that well deserves the Bronzen Sikkel 2014"

Jointly developed with three manufacturers of slurry application equipment (Kotte Landtechnik, Fliegl Agrartechnik and Vervaet BV), Manure Sensing uses state of the art NIR (near infrared) technology to optimise site-specific organic nutrient application rates.

Manure Sensing helps customers maximise crop yield potential while minimising the input cost of mineral fertilizer. The NIR sensor measures key ingredients of the slurry (dry matter, total nitrogen, NH4, P2O5 and K2O) in real time. The system then automatically adjusts the applied liquid manure application rate to deliver the exact quantity of nutrients required.